Shop Class


October 10-11

Aloft Hotel

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October 10-11

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Designed to help business owners at any stage of development, Shop Class workshops have been carefully crafted to provide all attendees with insights that drive results.

Ticket holders can attend a maximum of three workshops per day.

Getting started with Shopify

A step-by-step walk-through of everything you’ll need to set up your store on Shopify. From navigating the admin, to setting up payments and domains, to merchandising perfect product collections, get pro tips to help you save time and get to your first sale quicker.
To optimize your learning please bring your laptop.

  • 10:00am - 10:30am
  • 2:45pm - 3:15pm

Making the most of holiday selling

The holidays are prime time for shoppers, and have proven to be one of the biggest sales opportunities of the year. Be prepared for this year’s Black Friday and Cyber Monday by understanding what to expect, how to implement key promotion strategies including marketing discounts, and set yourself up for a successful holiday selling season.

  • 10:45am - 11:15am
  • 3:30pm - 4:00pm

How to find your ideal customers

Customers are the most important asset to any business. This workshop will teach you how to reach the best customers for your business by going through what a typical customer lifecycle looks like, identifying ways to create engaging content and targeted campaigns, and showing you how to successfully run paid marketing ads that will help you make money.

  • 11:30am - 12:00pm
  • 4:15pm - 4:45pm

Finding and selling your product

From finding the perfect product, to choosing the best way to sell it, and managing a product based business, we’ve got you covered. This workshop follows the journey of the product from sourcing to shipping, to help make sure you’re selling the right things, to the right people, in the right way.

  • 12:30pm - 1:00pm
  • 5:00pm - 5:30pm

How to keep your ideal customers

So you have a solid customer base, but how can you make sure they stick with you? In this workshop, we’ll highlight some strong conversion and retention strategies that will allow you to stand out in the competitive landscapes we work in. From optimizing a consumer's experience through things like re-marketing, website layout, and discounts, to analyzing campaign performance so you can improve them over time, we’ll help you build for the long term.
To optimize your learning please bring your laptop.

  • 1:15pm - 1:45pm

Sell everywhere

Whether you’re ready to expand where you sell, or curious about what’s possible, this workshop will identify why selling in-person, from local fairs to building your own retail stores, can be a powerful tool for growth. We’ll share the value of selling in person and how Shopify Point of Sale can help you achieve a seamless selling experience, everywhere.

  • 2:00pm - 2:30pm

Join us in Detroit for

Tactical Workshops

Whether your business is brand new or ready to ramp up, we’ve curated custom workshops to help you achieve your next goal. Workshops repeat three times per day, so you can customize your day based on your business needs and busy schedule.

Guru appointments

Meet 1:1 with Shopify Gurus and get your challenges resolved on the spot. You can book your Guru appointment after purchasing a Shop Class ticket.

Personalized support

Connect with local advisors and industry specialists to learn proven business strategies, marketing tactics and new sales channels integrations. Support sessions are available all day by walk-in.

Shop Class Stories

Learn from the trials and triumphs of local business owners at this free pre-event fireside chat. Shop Class Stories Detroit will take place at WeWork Merchant's Row on October 10 at 6PM.

Networking done right

Network and collaborate with your local community to build a regional support system that’s second to none.


Shop Class

Aloft Hotel

1 Park Ave, Detroit, MI

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Shop Class Stories

WeWork Merchant's Row

1449 Woodward Ave, Detroit, MI

View WeWork Merchant's Row in Google Maps (opens in a new tab)