Shop Class

New York City

October 16-18

381 Broadway

Get your tickets today

New York City

October 16-18

Buy Shop Class tickets

Workshops

Designed to help business owners at any stage of development, Shop Class workshops have been carefully crafted to provide all attendees with insights that drive results.

Ticket holders can attend a maximum of three workshops per day.

Making the most of holiday selling

The holidays are prime time for shoppers, and have proven to be one of the biggest sales opportunities of the year. Be prepared for this year’s Black Friday and Cyber Monday by understanding what to expect, how to implement key promotion strategies including marketing discounts, and set yourself up for a successful holiday selling season.

  • 10:00am - 10:30am
  • 1:00pm - 1:30pm
  • 3:15pm - 3:45pm

Getting started with Shopify

A step-by-step walk-through of everything you’ll need to set up your store on Shopify. From navigating the admin, to setting up payments and domains, to merchandising perfect product collections, get pro tips to help you save time and get to your first sale quicker.
To optimize your learning please bring your laptop.

  • 10:00am - 10:30am
  • 1:00pm - 1:30pm
  • 3:15pm - 3:45pm

How to find your ideal customers

Customers are the most important asset to any business. This workshop will teach you how to reach the best customers for your business by going through what a typical customer lifecycle looks like, identifying ways to create engaging content and targeted campaigns, and showing you how to successfully run paid marketing ads that will help you make money.

  • 10:45am - 11:15am
  • 1:45pm - 2:15pm
  • 4:00pm - 4:30pm

Finding and selling your product

From finding the perfect product, to choosing the best way to sell it, and managing a product based business, we’ve got you covered. This workshop follows the journey of the product from sourcing to shipping, to help make sure you’re selling the right things, to the right people, in the right way.

  • 10:45am - 11:15am
  • 1:45pm - 2:15pm
  • 4:00pm - 4:30pm

Sell everywhere

Whether you’re ready to expand where you sell, or curious about what’s possible, this workshop will identify why selling in-person, from local fairs to building your own retail stores, can be a powerful tool for growth. We’ll share the value of selling in person and how Shopify Point of Sale can help you achieve a seamless selling experience, everywhere.

  • 11:30am - 12:00pm
  • 2:30pm - 3:00pm
  • 4:45pm - 5:15pm

How to keep your ideal customers

So you have a solid customer base, but how can you make sure they stick with you? In this workshop, we’ll highlight some strong conversion and retention strategies that will allow you to stand out in the competitive landscapes we work in. From optimizing a consumer's experience through things like re-marketing, website layout, and discounts, to analyzing campaign performance so you can improve them over time, we’ll help you build for the long term.
To optimize your learning please bring your laptop.

  • 11:30am - 12:00pm
  • 2:30pm - 3:00pm
  • 4:45pm - 5:15pm

Checking out with PayPal

Experts in optimizing payments, PayPal provides online and mobile payment methods, invoicing, and integrated checkouts. Check out their workshop to get step by step instructions on setting up Express Checkout and PayPal Marketing Solutions and get tips for optimizing checkout.

  • 11:30am - 12:00pm

Unlocking more buyers with eBay

Selling in multiple marketplaces opens your business up to more shoppers, which can mean more sales! Join us at eBay’s workshop to learn about the advantages of multi-channel selling, how to drive more discovery and conversions to your listings, and get hands-on help in getting this setup on your store.

  • 2:30pm - 3:00pm

Join us in New York City for

Tactical Workshops

Whether your business is brand new or ready to ramp up, we’ve curated custom workshops to help you achieve your next goal. Workshops repeat three times per day, so you can customize your day based on your business needs and busy schedule.

Guru appointments

Meet 1:1 with Shopify Gurus and get your challenges resolved on the spot. You can book your Guru appointment after purchasing a Shop Class ticket.

Personalized support

Connect with local advisors and industry specialists to learn proven business strategies, marketing tactics and new sales channels integrations. Support sessions are available all day by walk-in.

Shop Class Stories

Learn from the trials and triumphs of local business owners at this free pre-event fireside chat. Shop Class Stories New York City will take place at 381 Broadway on October 16 at 6PM.

Networking done right

Network and collaborate with your local community to build a regional support system that’s second to none.

Venue

Shop Class and Shop Class Stories

381 Broadway

381 Broadway, New York, NY

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